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This is a bit odd…
So unless you are this guy, you know that Apple just launched a new laptop, the ridiculously slim MacBook Air. The thinnovative (their world, not mine) laptop is supposedly able to slide into a standard manila envelope.
That is where local musician YACHT (his mom calls him Jona Bechtolt) and his special lady friend, Claire L. Evans, come into the picture. The two launched their own model of carrying case for the MacBook Air, it’s called AirMail, and it has taken off, so to speak. Their basic looking case has generated tons of press here, here, here, oh, and here as well.
I’d gladly test out AirMail on my new MacBook Air, but sadly I do not have one. The Mercury makes me work on this laptop.
So how did Bechtolt and Evans celebrate their newfound success in the world of Apple accessories? Like anyone else would, they moved to Marfa, Texas. There, Bechtolt is “working on two new albums over the next two months. Then we come home to Portland before touring more.”
maybe if we wait a year they'll give away directions on how to make these air sleeves just like he gave away mp3s of all his albums? i think i'm going to hold out for that...