Say hello to David Martin, Portland musician.

Um, who? Turns out that Martin, a former Christian rocker (hence the reason no one I know has ever heard of him) has been making news with a bizarre cross-promotion that involves his lifeless lite-rock single “Something In Your Eyes” being embedded as a 30-second snippet in 65,000 heart-shaped boxes of chocolates stocked by Walgreens.

I suppose it’s a fitting combination, seeing how the box of chocolates on Valentine’s Day is just as predictable, and uncreative, as Martin’s music, but hey, if you need the help of chewy nougat and sour quince logs to sell your music, then more power to you.