It wasn’t too long ago that I mentioned in this here blog that Red Bull energy drink was starting its own record label. Awful, right? Well, if you want to keep your breakfast sitting peacefully in your stomach, please stop reading right now. Those of you who like vomiting in your mouth, please, by all means, read on.

From the Daily Swarm:

Island Def Jam Music Group (IDJ) and Procter & Gamble’s TAG brand announce the formation of a new hip-hop record label, TAG Records. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. As president, Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent.

This is a milestone for the music industry as TAG Record’s artists will be supported with a multi-million dollar marketing effort that is unprecedented for any new artist, including television, print, radio, digital and event marketing.

“Today, we make history in the music industry with TAG Records,” said Jermaine Dupri, president of TAG Records. “This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support – a first in the industry. I’m hand selecting and molding these artists to make history in hip hop.”

Not even the supposed sweet smells of TAG could cover up how much this idea smells like shit. I don’t care if the B-Team Jay Dee is attached. Multi-millions of dollars plus Mr. Janet Jackson plus body spray will never be the correct equation to make hip hop history, unless you’re, you know, working in the music industry and completely bat-shit fucking crazy.