Preset your car stereos—and your boombox bikes—to 91.1 FM, because come next year, Portland is getting a new radio station. And not just another typical radio station, we’re talking a local music friendly, and commercial-free, station.
Jeff Simmons, of the web-based Portland Radio Authority, looks forward to hearing local music on the FM dial. “Portland has one of the strongest independent music communities in the country. We have an international reputation for our music, but you wouldn’t know it listening to FM radio in Portland. 91.1 will give access to this vibrant cultural asset, and will open outsiders’ ears to the amazing things happening in Portland.”
A lot of details need to be sorted out, but you can read the full press release after the jump.
In the meantime, I am perfecting my wacky morning zoo routine. Watch your backs, Playhouse.
METROEAST COMMUNITY MEDIA AND COALITION OF COMMUNITY GROUPS ACQUIRE
GRESHAM, Ore., May 16, 2008-MetroEast Community Media, in
collaboration with a coalition of community groups, received word
this week that its application for a non-commercial educational (NCE)
radio station has been approved by the Federal Communications
Commission. With its transmitter located on Mt. Hood, the signal of
the new station - 91.1 on the FM dial - will reach most of the East
Metro area as well as much of Portland east of the Willamette.
The license was granted as part of a rare opening of non-commercial
radio licenses available to non-profit organizations. The
coalition has been working for more than a year to acquire the
construction permit. According to Common Frequency representative
Todd Urick "This is a once in a generation opportunity. This may
well be the last time we have a window like this where community
organizations can get a full power non-commercial FM radio license."
Common Frequency assists non-profits in acquiring NCE radio licenses.
As a non-commercial station, 91.1 will run no advertising and will
be supported by its listeners and underwriting.
While decisions about the new station's format are still being made,
Bruce Fife, President of Musicians Local 99, said, "We're hopeful
that Portland's diverse and vibrant local music scene will be
well-represented on this new station. It's long past time for these
talented musicians to share valuable space on the air waves."
Jeff Simmons, of the web-based Portland Radio Authority, looks
forward to hearing local music on the FM dial. "Portland has one of
the strongest independent music communities in the country. We have
an international reputation for our music, but you wouldn't know it
listening to FM radio in Portland. 91.1 will give access to this
vibrant cultural asset, and will open outsiders' ears to the amazing
things happening in Portland."
Rob Brading, CEO of MetroEast said, "We're thrilled to have acquired
this license on behalf of the community. Other than our founding,
this license is probably the most important event in MetroEast's
25-year history. We're very excited with the opportunity to offer
radio with an east side emphasis and to give voice to the vibrant
local music scene."
Brading expects the station to go on the air sometime in
2009. "Next year is MetroEast's 25th anniversary. What better way
to celebrate than by going on the air with this new station?"