This Week in the Mercury
Friday, May 8, 2009
News Dave Allen Would Like to Take You for a Drive in a Fancy Red Lincoln MKS
Posted by Ezra Ace Caraeff on Fri, May 8, 2009 at 2:39 PM
In what has to be the oddest bit of corporate synergy—or brand cross-marketing—I have ever seen, the Ford Motor Company has cited Portland's Dave Allen as a "digital influencer" for their new Lincoln MKS.
Um, okay. How does the former bass player from Gang of Four influence a luxury car with an EcoBoost™ engine? Lord only knows, but Allen does plug the car on his blog, Pampelmoose:
“The Ford Motor Company and their Lincoln division have chosen Nemo’s Dave Allen as a ‘digital influencer’ and handed him the keys to a fancy red Lincoln MKS for a few days. Dave was tracked down by Ford through his highly trafficked music blog, Pampelmoose, that he runs for Nemo. Dave will be in full Top Gear mode for the next three days as he runs around Portland. Yesterday Dave used the car to pick up the acclaimed Belgian New Wave electronic artist, Von Von Von, from Portland International Airport and we will shortly be posting a video of that trip. Stay tuned for all the pics and video and a final overview of the driving experience from Dave.”
I hope the car handles better than that press release.
It's easy to understand how Toyota markets their Yaris model to younger generations (it's a car that starts at around $11k off the lot) at SXSW, but the Lincoln MKS is not a cheap ride. Is there enough music blogger influence on the segment of the population that can afford, especially in this economy, a car like this? With a '09 MSRP that starts at $38,490, this poor blogger will never know the answer to that question. But I'm willing to wager that the "AM/FM Stereo with Six-Disc In-Dash CD Changer, MP3 Player Capability, Speed-Compensated Volume Control and Eight Speakers," makes Entertainment! sound pretty swell.
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Today we are taking the car to see a Von Von Von performance inside the Dandy Warhols Odditorium..
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