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Tuesday, March 8, 2011

Luck-One (featuring Braille & Gen.Erik) - "Monotheism" Video

Posted by Ezra Ace Caraeff on Tue, Mar 8, 2011 at 6:27 AM

Take us to church, Luck-One. That's the general concept for this impressive new video for "Monotheism," the second single from True Theory to get the music video treatment—watch the first one here—which is even more impressive when you consider that the album isn't even in stores yet (True Theory will be available on March 22).

In this Kevin Hasenkopf-directed clip, "Monotheism" tackles the heavy topic of organized faith from all sides, including the respective religions of each emcee on the track—Muslim (Luck-One), Judaism (Gen.Erik), and Christian (Braille). What? No Calvinists?

The release show for True Theory will be at the Crown Room on April 9. By that time Luck-One will probably release a dozen more videos.

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