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Thursday, December 1, 2011

Factory Floor - "Two Different Ways"

Posted by Chris Cantino on Thu, Dec 1, 2011 at 8:59 AM

facfloor.jpg

Factory Floor are repurposing industrial music's vestiges with distinctly human traits. The best thing about the group has, until now, been their dedicated gratings and deadpan posturing, but they're no strangers to innovation. With all of that genre's metallic clang and disregard for conventional melody, the Floor has made a name for themselves off breathing new life into those tropes by injecting them with enough warmth and vitality to render them not just palatable, but almost danceworthy. I always thought of them as a reincarnated Cabaret Voltaire.

Now, I probably shouldn't be so surprised by this, but on their new single "Two Different Ways," the band continues to branch out on their own by departing significantly from the unforgiving noise incorporated into their earlier work. Some hallmarks remain—listen for singer Nik Colk's deadpan vocals, tinny drum solos, and the whisking electronics closing the song—but the general vibe here is of a, well, banger. I guess that's what happens when you sign with DFA. Anyway, I'm not complaining. It's a luminous track, and damned good too, with arpeggiated basslines fanning out and tightening back in repeatedly around a haunting, four-note vocal line. Somewhere between the mu-mu-mu-murder of "Very Friendly" era Throbbing Gristle and that band's eventual surrender to pop music as Chris & Cosey, Factory Floor are incorporating uncharacteristically human qualities into a genre that's increasingly on the verge of a full-scale comeback.

LISTEN:

Factory Floor - "Two Different Ways"

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