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Tuesday, February 21, 2012

Peter Broderick's New Album. I Mean, New Website. I Mean...

Posted by Ned Lannamann on Tue, Feb 21, 2012 at 9:33 AM

Peter Broderick has a new album. Or, rather, he has a new website. Actually, it's both.

The Portland/Berlin musician's new endeavor is called http://www.itstartshear.com, and if that sounds like a web address, it is. It's also a 10-song album of Broderick's ornate, elegantly symphonic pop, following up other beautiful recordings like 2008's Home and 2010's How They Are. Broderick's been working on this album for three years, and says it's the first album he made without any musical restrictions; it's easily his most varied effort to date.

There's more than just the music, though: There's a whole website attached to it (and it's at, you guessed it: http://www.itstartshear.com). Broderick explains:

What does bother me about downloading is how most of the time the listener doesn't have access to the artwork and/or text that comes along with a physical copy. Perhaps for many people this doesn't even matter, but personally I have always felt a great satisfaction from having an image and some words by the artist to accompany and enhance the sounds. To take in the full picture as the artist intended, which in my mind includes all the liner notes and artwork as well as the music.

So, Http://www.itstartshear.com was designed simply to be a place where all listeners, no matter what format they obtain the music in, can easily access all the lyrics and notes and visuals which are meant go along with the songs. And as a title, Http://www.itstartshear.com serves the music well by automatically becoming a link any time the album is written about. A link to the place where people can learn all about the album, directly from the source. A link that is the album.

Above is the video for the album's de facto title track, "It Starts Hear," which makes an unlikely but catchy refrain out of a clunky-sounding web address. You can see that video—as well as many others, along with a stream of the entire album—over at the website. Broderick has made an extremely goofy video that introduces the whole thing, but then sets you on your way to explore all the different pages. http://www.itstartshear.com also comes out today in a deluxe CD edition from Portland label Hush Records.

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