This Week in the Mercury


Wednesday, January 30, 2013

Beer + Music = L.U.V. (or, a Charming Ad for Caleb's Country Kolsch)

Posted by Ned Lannamann on Wed, Jan 30, 2013 at 12:15 PM

We paired 12 brewers with 12 Portland bands for this year's Malt Ball. (For more about Saturday's blowout, check out our cover story this week.) And one of the pairings was so fruitful, we didn't just get a beer out of it, we got a song and a video about the beer as well.

So come on back to a simpler time, when TVs had dials and hardworking folks could work up powerful thirsts. That's the setting for this hokey yet charming clip for Caleb's Country Kolsch 2-Step Beer, the delicious-looking concoction that resulted when we threw the Caleb Klauder Country Band and Hopworks Urban Brewery into a mash tun together. It was aged with real mandolin parts! And there's even a song to go with it.

See the Caleb Klauder Country band (along with 11 more of Portland's finest live acts) and drink Caleb's Country Kolsch (along with beers from over two dozen other breweries, many of them exclusive to Malt Ball) this Saturday at the second annual, and best ever, Malt Ball! Tickets are here—and they are going fast.

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